Shaping the transformation

More than ever, we are faced with change. The world around us is evolving with increasing speed, forcing society, industries, and companies to think outside the box, adapt existing business models, and have the courage to break new ground. In a fast-changing environment, it is crucial to build on a strong foundation, embrace change, and evolve with vision.

Stahlkocher in schutzausruestung elektrolichtbogenofen

A strategy that aligns, values that inspire

In a fast-paced environment, it's crucial to build on a stable foundation, embrace changes, and grow with foresight.

Our strategy program Swiss Steel Group 2025

The triad for sustainable value

Our strategy program Swiss Steel Group 2025 was initiated to build a strong and resilient Swiss Steel Group in a fast-changing environment. Through its implementation, we will transform into a robust and best-in-class special long steel player, leading the green transformation in Europe. In order to achieve our goals, we are building on three strategic pillars.

Resilience & Profitability

The foundation for increased profitability and future growth is resilience. We will strengthen our resilience by focusing on our core business and reassessing the future viability of our businesses. 

Customer Centricity & Reliability

To enable growth, we must understand and anticipate the needs and challenges of our customers. We are creating an integrated Swiss Steel Group that will increase efficiency and effectiveness, above all to better serve our customers. 

Innovation & Sustainability

Building on a strong foundation, Swiss Steel Group has the potential to expand its market position in sustainable steel production. As part of this, we empower our customers in their decarbonization efforts to become leading sustainability champions.

Teamwork haende zusammenarbeit

We emphasize humanity

We are fully committed to respecting human rights. Child labor, forced labor, and any form of discrimination are absolutely unacceptable within our company and among our business partners, and are not tolerated by us.

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Shaping the transition

Adaptive thinking

In a constantly changing world, businesses, institutions, and individuals must be able to adapt and seize opportunities. This process can involve transforming business models, introducing new technologies, or adjusting to changing market conditions.

Shaping this transition requires innovative ideas, sustainable practices, and collaboration among various stakeholders. Only in this way can we create a better, sustainable future and meet the demands of the modern world.

Hand beruehrt gras nachhaltigkeit

Green transformation with Green Steel

Climate change is an existential threat to the world. We are all called upon to transition to a sustainable economy. Sustainable steel production based on electric arc furnace technology, decarbonized electricity and circular economy is part of our DNA. Swiss Steel Group empowers customers with materials with a carbon footprint well below the industry average. Together we transform our industries for a sustainable future. 

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Futuristisches auto einzigartigen design

Mobility transformation

The development toward postfossil mobility is going strong. With alternative drive systems, lightweight vehicle construction and environmental requirements on the rise, Swiss Steel Group helps shape the transformation with innovative special steel solutions. Backed by its broad product portfolio, Swiss Steel Group is at the forefront of this change, as new mobility players enter the market and model diversity increases. 

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Digitale geraete

Digital transformation

To assess and activate digital potential to its fullest, we need to take a holistic view of digitization that encompasses more than just technological aspects. Making use of data warehouses, Swiss Steel Group seamlessly tracks material quality beyond processing steps. Through strategic partnerships, we explore new possibilities in scrap procurement with the support of digital shadows.

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Our steel heritage, our shared strategy

Steel is our backbone, our DNA. 

It’s what we do best to contribute in shaping a sustainable future. And so we are teaming up – with each other, with customers and suppliers. Together we are designing ever better steel solutions with highest quality and profound passion. Our drive, expertise and care make us a powerful ally. In consulting, development, production and services. 

Together. For a future that matters.

Active

We are passionate about progress, actively encouraging and challenging ourselves to realize tangible improvements. Step by step. Together – for our customers and for ourselves.

Curious

We are leading experts in what we do, always curious to learn. We expand our knowledge and take action – in dialog with each other and with our customers. 

United

We care for each other and work together with mutual respect and trust – always anticipating and appreciating the perspectives, goals and challenges of our customers and our colleagues.

Our strategy isn't just a roadmap; it's our commitment to sustainability, innovation, and customer success. Our values, rooted in curiosity, activity, and unity, shape our path forward. Together, we're driving a transformation that not only impacts our company but also contributes to a better, more sustainable world.
Frank Koch, CEO

Newscenter

Company insights  |  30/06/2026

New EU steel safeguard measures change framework conditions for Steeltec

The European Union (EU) has adopted new steel safeguard measures that will enter into force on July 1, 2026. Duty-free import volumes into the EU will be reduced by 47% from 34.5 million tons to 18.3 mil-lion tons. Imports exceeding these quotas will be subject to a tariff of 50%, up from the previous rate of 25%. The measures apply to steel producers from third countries, including Switzerland, exporting products into the European Union. Steeltec AG, based in Emmenbrücke and part of Swiss Steel Group, is among the companies affected by the new regime.

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Products  |  17/06/2026

Firmly anchored in the rock - Swiss Steel Group’s Top12 anchors secure a new section of road high above Lake Lucerne

100 years – that is the lifetime expected for the new section of the K2b cantonal highway between Vitznau and Gersau following its renovation and modernization. This is made possible in no small part by the Top12 special stainless steel from the Swiss Steel Group, from which the anchors for the retaining wall structure and support elements are manufactured. Over a hundred of these were drilled several meters deep into the steep rock face. They secure the walls and beams that support the new, 350-meter-long section of road. The structure is spectacular not only from a geotechnical perspective but also for everyone who drives over it and enjoys a breathtaking view of Lake Lucerne below.

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Products  |  09/06/2026

Swiss Steel Group, the specialist in non-magnetic stainless steel

Swiss Steel Group possesses advanced expertise in stainless steels for non-magnetic applications. These steels are produced for the offshore, chemical, and food industries, as well as for medical technology, and are used in high-strength grades for demanding marine applications. The international steel group is now leveraging this expertise through Finkl Steel in a project in Canada. The Deutsche Edelstahlwerke also possess extensive expertise and many years of experience in this field.

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